Articles that make you smarter and help you grow your business.

We talk about targeting the right people for your product, but just how valuable is it to know your audience? Here’s a quick case study of a deodorant that became a top seller through nothing more than pinpoint targeting of its customers: In Brandwashed: Tricks Companies use to Manipulate Our Minds and Persuade Us to […]

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People love to tell you they are logical and rational, and that they make decisions based on the facts. But what people say and what they do are two different things. Between you and me, people make decisions based on emotion – they just don’t realize it. So how can you tap into those emotions […]

The post Use Faces in Your Ads to Engage Emotion appeared first on .

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You’ve been wanting to start an online business, but you keep putting it off. You want to build a new website, write a new book, create a new product, etc., but you can’t seem to do it. Or maybe you just want to exercise more or eat better, so you have the energy to run […]

The post How to Change Anyone – Even Yourself appeared first on .

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For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or any such linguistical fanciness would confuse […]

The post 4 Search Trends That Made Waves in 2017 appeared first on Online Marketing Blog – TopRank®.

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