We talk about targeting the right people for your product, but just how valuable is it to know your audience? Here’s a quick case study of a deodorant that became a top seller through nothing more than pinpoint targeting of its customers: In Brandwashed: Tricks Companies use to Manipulate Our Minds and Persuade Us to […]
I recently stumbled upon a blog I highly recommend you visit anytime you need a recharge, called https://www.wakeupcloud.com. It’s written by Henri Junttila, and frankly it’s a much needed breath of fresh air in the field of positive self-change. One of his blog posts is his own personal compilation of “77 Great Quotes That Will […]
Do you want more people to recommend your products? Would you like to maximize word of mouth marketing? According to a Nielsen, the most trusted […]
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When I first started out as a business owner, marketing my freelance copywriting services, I was very aware of my biggest constraint: I was a lousy salesperson. When I was a kid, I had a hard time selling raffle tickets to my own grandmother. And all t…
Small businesses face numerous challenges trying to break the mold in this increasingly crowded online world. A notion that is especially true when it comes […]
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You’ve been wanting to start an online business, but you keep putting it off. You want to build a new website, write a new book, create a new product, etc., but you can’t seem to do it. Or maybe you just want to exercise more or eat better, so you have the energy to run […]
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For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or any such linguistical fanciness would confuse […]
Are you willing to work like crazy for 5 years (give or take) so you can retire? If so, I’ve got a business plan for you. And I don’t care if you’re 20 or 70 – this can work. One note before we get started: Anything that you either can’t do, don’t want to do […]
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If you’re looking for headlines or titles, try checking out the magazines in that niche. For example, if I needed a headline for a body building program, I could look at the body building magazines for inspiration. Here’s what I found today: Build a Perfect Chest Super Wide Shoulders Beast Mode: Serious Mass in 6 […]
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