Articles that make you smarter and help you grow your business.

Month: February 2017

You had trouble sleeping again last night. Up until the time you got into bed, you were looking at their Twitter feed, their Facebook page, and their website. It’s your competitor. You’re completely preoccupied with everything they do … and for a seemingly good reason. Their customer base seems to keep growing and they keep
Read More…

The post Why a Prospect You Want Chooses Your Competitor appeared first on Copyblogger.

Read more

It’s no secret that social media has become an important and necessary tactic within most digital marketing strategies. Social media helps build brand awareness, and also provides a space for brands to engage their audience outside of their company website or brick and mortar facilities. In fact, 92% of companies consider social media an important […]

The post Social Media Marketing Checklist: 16 Common Mistakes to Avoid appeared first on Online Marketing Blog – TopRank®.

Read more

An elderly man storms into his doctor’s office, steaming mad. “Doc, my new 22-year-old wife is expecting a baby. You performed my vasectomy 30 years ago, and I’m very upset right now.” “Let me respond to that by telling you a story,” the doctor calmly replies. “A hunter once accidentally left the house with an
Read More…

The post The Persuasive Power of Analogy appeared first on Copyblogger.

Read more

There are many powerful SEO tools in today’s marketing world. Most SEO tools can be highly beneficial, but often come with a cost associated with it. However, there are some tools that smart marketers can leverage to assist with the variety of tasks needed on a given day. One tool that smart marketers can leverage […]

The post The QuickStart Guide to Using Google Search Console to Increase SEO Visibility appeared first on Online Marketing Blog – TopRank®.

Read more

Sherlock Holmes was the greatest Consulting Detective in the world. Though merely a fiction — written over a century ago by Sir Arthur Conan Doyle — his methods of logical deduction are without equal. Holmes’s mastery of his craft brought him to the fog-cloaked London doorsteps of the most powerful people of his time. Correction:
Read More…

The post Sherlock Holmes and Mastery of the Craft of Writing appeared first on Copyblogger.

Read more

My eight-year-old son recently asked me why the icons for “phone” look so weird. None of these images look like a phone to him:           Smartphones have already killed payphones and landlines. Now they’re poised to do the same to desktops and laptops. Google is already reporting more mobile searches than […]

The post Three Crucial Truths for Engaging Your Audience on Mobile appeared first on Online Marketing Blog – TopRank®.

Read more

It’s taken you more than 10 hours to write a blog post. You’ve researched the topic to the nth degree. You’ve edited it to within an inch of its life. Now it’s time to get it out into the world! You excitedly press Publish, and … even days later … crickets. Heartbreaking, right? We all
Read More…

The post Two Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them) appeared first on Copyblogger.

Read more

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and […]

The post 5 Ways to Level Up Your Content Marketing Maturity appeared first on Online Marketing Blog – TopRank®.

Read more