Articles that make you smarter and help you grow your business.

Month: March 2017

In the world of SEO, user experience on websites has always been a factor, as has the time it takes for a site to load. However, with the use of mobile devices surpassing desktop use (in most consumer-facing industries) and the wide adoption of broadband, people expect sites to load instantly. Long gone are the
Read More…

The post 6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs appeared first on Copyblogger.

Read more

“Three … two … one … Ready or not, here I come!” My daughter Sadie hides anxiously behind the living room couch, while her best friend is searching, calling out her name, and trying to find her. Hide-and-seek, a game played out millions of times. If you don’t know, hide-and-seek is a popular children’s game
Read More…

The post Podcasters: Stop Looking for an Audience (and Let Them Find You) appeared first on Copyblogger.

Read more

“Link building” is something I’ve never done in my 19 years of publishing online. In other words, I’ve never spent any time whatsoever emailing strangers and trying to convince them to link to my content. I have, however, been on the receiving end of many link-building requests. And they’ve never worked on me. Now, I
Read More…

The post 3 Strategic Ways to Get Links to Your Website appeared first on Copyblogger.

Read more

We marketers love to chase shiny objects. It’s part of the constant drive to experiment, optimize, and improve. Any new tactic that looks promising is going to attract our attention. During his presentation last week at Social Media Marketing World, Lee Odden offered proof of just how shiny influencer marketing is: It can potentially return […]

The post The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean appeared first on Online Marketing Blog – TopRank®.

Read more

Snapchat is a platform seemingly designed to confuse people of a certain age. Let’s say those of us who were high school age or older when Bill Clinton was president. If you’re in that demographic, you probably didn’t immediately “get” Snapchat’s minimalist UI and self-destructing messages. Even if you’re one of the hip kids snapping […]

The post Aw, Snap: Everything You Need to Know about Snapchat for Business #SMMW17 appeared first on Online Marketing Blog – TopRank®.

Read more

We’ve been telling you there’s no great secret to search optimization, but that’s kind of a lie, isn’t it? There is one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called
Read More…

The post How to Build Relationships with Online Influencers (Without the Awkward) appeared first on Copyblogger.

Read more

Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends for marketers? Those are the questions we set out to answer in the research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my […]

The post B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution appeared first on Online Marketing Blog – TopRank®.

Read more

I understand why content marketers may avoid SEO: it seems complicated and time-consuming. But I’ve got good news. Today, you’ll learn why content marketers like you are well-positioned to use SEO tactics — possibly even more so than *cough* an SEO like me. Keyword research doesn’t have to be a marathon. A brisk, 30-minute walk
Read More…

The post Schedule 30 Minutes to Uncover the Keys to More Powerful Content appeared first on Copyblogger.

Read more