Articles that make you smarter and help you grow your business.

Month: April 2017

On Google, there are more than 14 million results for the phrase “influencer marketing”. And within those result, most of what you’ll find are “What is Influencer Marketing?” posts (P.S. you can find one from us here). But the problem is that most of these posts have a different variation of what influencer marketing is, […]

The post Squashing the Influencer Marketing Buzz(words): What You Really Need to Know appeared first on Online Marketing Blog – TopRank®.

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The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn. Learning to ride a motorcycle requires several new skills. You have to
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The post Your No-Nonsense Guide to Getting Started with Social Media Ads appeared first on Copyblogger.

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Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email. And while you’re right that those things are important, that’s not what this article is
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The post The Three Key Elements of Influential Digital Marketing appeared first on Copyblogger.

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Every good gardener knows there are two types of flowering plants: Annuals and perennials. Annuals bloom once and have to be replanted the next growing season. Perennials stick around; they continue to flower year after year. Most blog posts are annuals. You publish them, they generate views and shares for a while, and then they […]

The post How Does Your Garden Grow? How to Create and Maintain Evergreen Content appeared first on Online Marketing Blog – TopRank®.

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I know. I know. I know. “Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution channels, landing in our Twitter feeds, Apple News updates, text messages, and emails from Uncle Sue. But I still don’t like the word. When “going viral” is a goal
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The post 8 Calls to Action that Initiate New Relationships with Customers and Collaborators appeared first on Copyblogger.

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Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience. But with nearly every […]

The post Boost Your Social Media Advertising Success with These 6 Pro Tips! appeared first on Online Marketing Blog – TopRank®.

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We all want to get traffic to our websites. We want to build audiences who are interested in what we have to say and responsive to our offers. And so it’s natural to think that we should become “thought leaders.” (Or, to push the expression a little further down Jargon Lane, “thought leaders in our
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The post Why You Don’t Need to Be a Thought Leader appeared first on Copyblogger.

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Blank space: Great when it’s a Taylor Swift song (or a nifty 20’s-style cover of same), not awesome when it’s on your editorial calendar. You want to publish with a steady cadence to keep your audience satisfied. But you know that filler won’t do—it’s got to be quality and quantity. Great content is no accident. […]

The post Content Planning for the Win: 10 Expert Tips to Keep Your Audience Engaged Again & Again appeared first on Online Marketing Blog – TopRank®.

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