Articles that make you smarter and help you grow your business.

Month: May 2017

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. […]

The post How to Inspire Your B2B Audience with Killer Content Marketing appeared first on Online Marketing Blog – TopRank®.

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A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your predetermined sales process before I can purchase something”. Not […]

The post The Secret to Creating Scalable, Quality Content and Better CX – Infographic appeared first on Online Marketing Blog – TopRank®.

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If I had to sum up marketing’s relationship with social media in a single nerdy meme, it’d be this: Yes, much as Obi-Wan Kenobi was dismayed to find that Anakin had turned to the dark side, many marketers feel betrayed by social media. Each platform offered the potential to build an audience and deliver content […]

The post Social Media Marketing Report: Does Your Engagement Measure Up? appeared first on Online Marketing Blog – TopRank®.

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