Articles that make you smarter and help you grow your business.

Month: July 2017

One cool thing about being a content marketer is that you tend to become an expert in your topic. You probably know an awful lot about your business, your project, or your subject matter. In fact, you might actually know too much about it. It’s called the curse of knowledge. Because we research our topics
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The post Boost the Relevance of Your Content with Benefits and Features appeared first on Copyblogger.

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Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of […]

The post Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media appeared first on Online Marketing Blog – TopRank®.

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At a local WordCamp recently, I critiqued websites from a group of volunteers during a site clinic session. While I noticed a number of common mistakes — like extra-loud, auto-play videos and other distractions — one of the weird things that stood out was how many real, substantial businesses had problematic web hosting and domain
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The post 10 Often Overlooked Website Mistakes that May Harm Your Business appeared first on Copyblogger.

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Recently, my wife and I went on our first cruise. Even though we didn’t have an inkling of what to expect, we now have what we’re calling “Cruise Fever.” We plan on being repeat customers for the same cruise line — and wouldn’t even consider another. Why? It’s all due to the completely satisfying experience
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The post 3 Ways the ‘Cruise Ship’ Model Invites Your Audience Aboard appeared first on Copyblogger.

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And now, a brief message from Captain Obvious and his sidekick, Sidekick Boy: The goal of marketing is to generate leads that convert to sales, thereby generating revenue. What a thunderously, crashingly obvious statement! Captain Obvious saves the day again. But seriously, it’s useful for marketers to occasionally contemplate this most fundamental truth about our […]

The post 10 Easy Wins to Improve Your B2B Marketing Leads appeared first on Online Marketing Blog – TopRank®.

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