And now, a brief message from Captain Obvious and his sidekick, Sidekick Boy: The goal of marketing is to generate leads that convert to sales, thereby generating revenue. What a thunderously, crashingly obvious statement! Captain Obvious saves the day again. But seriously, it’s useful for marketers to occasionally contemplate this most fundamental truth about our […]
Category: B2B Marketing
Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink. If you could choose between a consumer spending 20 seconds with a wall […]
The post 10 Infographics to Guide Your Content Marketing Strategy appeared first on Online Marketing Blog – TopRank®.
B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. […]
The post How to Inspire Your B2B Audience with Killer Content Marketing appeared first on Online Marketing Blog – TopRank®.
Blank space: Great when it’s a song by Taylor Swift, not so great in content marketing. No, wait. I already used that analogy. Now I need a clever new intro to this post about overcoming writer’s block and resetting your content brain. I’m staring at a white screen, trying to put words together, intimidated by […]
The post Feeling Stuck? 5 Tips to Restart your Content-Creating Brain appeared first on Online Marketing Blog – TopRank®.
Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends for marketers? Those are the questions we set out to answer in the research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my […]
The post B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution appeared first on Online Marketing Blog – TopRank®.
In today’s changing digital landscape, marketers know that having good data and analytics are vital for understanding the impact of their digital marketing efforts. After all, in order to drive performance and prove ROI, you have to be able to measure what’s working and what’s not so you can address issues and capitalize on opportunities. […]
The post 5 Key Insights from TrackMaven’s 2017 Digital Marketing Analytics Performance Report appeared first on Online Marketing Blog – TopRank®.