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Category: Content Marketing

My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in […]

The post 3 Unusual Content Marketing Approaches That Actually Work appeared first on Online Marketing Blog – TopRank®.

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Can I interest anyone in an iPhone? No, not the iPhone 8 or X. I’m talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. People lined up in front of […]

The post 5 Outdated Content Marketing Tactics (And What to Do Instead) appeared first on Online Marketing Blog – TopRank®.

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It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested […]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog – TopRank®.

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Full disclosure: As a content marketer, I’m still trying to round out my technological knowledge. The complex inner workings of the internet might as well be some combination of elves, gnomes, and unicorns. As long as it delivers my content (and a steady stream of memes and status updates), it doesn’t matter how the internet […]

The post Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust appeared first on Online Marketing Blog – TopRank®.

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