Articles that make you smarter and help you grow your business.

Category: Conversion Optimization

Conversion optimization is big business, and the online world is awash with “experts.” Spotting the fakes is hard — anyone can call themselves a Conversion Rate Optimizer (CRO), but it takes a very specific skill set to actually be one. So whether you’re looking to hire a CRO or to wear the title yourself, we asked 8 legit CRO experts what it actually takes.

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Just like PPC ads and email, the better targeted your overlays the better results you’ll get, which is why we’re excited to announce our new Convertables advanced targeting and triggers. Mix and match them to create hyper-targeted overlays for your visitors and big results for you… all without tapping your developer’s shoulder, hiring a CRO or launching a new campaign.

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