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Category: Copywriting

One cool thing about being a content marketer is that you tend to become an expert in your topic. You probably know an awful lot about your business, your project, or your subject matter. In fact, you might actually know too much about it. It’s called the curse of knowledge. Because we research our topics
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The post Boost the Relevance of Your Content with Benefits and Features appeared first on Copyblogger.

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Copywriting is not writing. It is assembling. The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can
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The post How to Become a Great Copywriter appeared first on Copyblogger.

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I’m going to let you in on a little secret. It’s something the immortals — from Aristotle to Ogilvy to Mamet — have known, but few have stated it as directly as I’m about to. By now, many of you know the basics of the craft of copywriting … Know your audience. Know your product
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The post How to Get Your Writing on the Road to Being Read and Spread appeared first on Copyblogger.

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We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I’m reminded of this David Ogilvy quote from Ogilvy on Advertising: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to
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The post 5 Writing Techniques that Stir Your Audience to Action appeared first on Copyblogger.

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All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action. “Writing gives you the illusion
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The post 5 Cognitive Biases You Need to Put to Work … Without Being Evil appeared first on Copyblogger.

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