Articles that make you smarter and help you grow your business.

Category: Digital Marketing

My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in […]

The post 3 Unusual Content Marketing Approaches That Actually Work appeared first on Online Marketing Blog – TopRank®.

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Can I interest anyone in an iPhone? No, not the iPhone 8 or X. I’m talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. People lined up in front of […]

The post 5 Outdated Content Marketing Tactics (And What to Do Instead) appeared first on Online Marketing Blog – TopRank®.

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Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions […]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog – TopRank®.

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In today’s changing digital landscape, marketers know that having good data and analytics are vital for understanding the impact of their digital marketing efforts. After all, in order to drive performance and prove ROI, you have to be able to measure what’s working and what’s not so you can address issues and capitalize on opportunities. […]

The post 5 Key Insights from TrackMaven’s 2017 Digital Marketing Analytics Performance Report appeared first on Online Marketing Blog – TopRank®.

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In my career as a marketer, I have attended more events and conferences than I can count. Events (especially those that span multiple days) are filled with so much information and it can quickly become overwhelming. By the second day you may feel that your brain is bulging with new information and you can’t possibly […]

The post 10 Conference Hacks to Help You Crush Marketing Event Attendance appeared first on Online Marketing Blog – TopRank®.

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Social media has become a necessary and important marketing tactic for nearly every business, helping brands and marketers build brand awareness, share and interact with customers and prospects, and create another vital touch point in the evolving customer journey. But as the social media landscape continues to evolve, competition for audience attention is stiff. In […]

The post 8 Important Questions Your Social Media Marketing Strategy Must Answer appeared first on Online Marketing Blog – TopRank®.

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In a world where the average U.S. consumer is confronted with 64GB of data per day, I think it’s safe to say that marketing requires a very different approach. Marketers all over the world are searching hard for silver bullets and ways to differentiate. And I think a lot of companies are wondering what it will […]

The post Evolve or Die: The Role of Purpose & Authenticity in Marketing appeared first on Online Marketing Blog – TopRank®.

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Over the years, we’ve all developed some bad habits as marketers. Some may be a result of our environment, while others have been self inflicted. As more and more bad habits enter our digital marketing routine, there is less room for healthy exercises to keep us strong. The most recent CMO Survey uncovered that CMOs […]

The post 5 Digital Marketing Brain Training Exercises to Keep You Sharp appeared first on Online Marketing Blog – TopRank®.

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Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and […]

The post 5 Ways to Level Up Your Content Marketing Maturity appeared first on Online Marketing Blog – TopRank®.

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