Articles that make you smarter and help you grow your business.

Category: Facebook

People love to tell you they are logical and rational, and that they make decisions based on the facts. But what people say and what they do are two different things. Between you and me, people make decisions based on emotion – they just don’t realize it. So how can you tap into those emotions […]

The post Use Faces in Your Ads to Engage Emotion appeared first on .

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Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of […]

The post Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media appeared first on Online Marketing Blog – TopRank®.

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If I had to sum up marketing’s relationship with social media in a single nerdy meme, it’d be this: Yes, much as Obi-Wan Kenobi was dismayed to find that Anakin had turned to the dark side, many marketers feel betrayed by social media. Each platform offered the potential to build an audience and deliver content […]

The post Social Media Marketing Report: Does Your Engagement Measure Up? appeared first on Online Marketing Blog – TopRank®.

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From revamping its News Feed algorithm and page layouts to rolling out its own version of Snapchat last week, Facebook has been busy adding new features and capabilities over the past few months. For the average user, these changes are making it easier and more fun to share and engage on the platform. For businesses, […]

The post 3 New Facebook Updates, Features Businesses Should Take Advantage Of appeared first on Online Marketing Blog – TopRank®.

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