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Category: Featured

One cool thing about being a content marketer is that you tend to become an expert in your topic. You probably know an awful lot about your business, your project, or your subject matter. In fact, you might actually know too much about it. It’s called the curse of knowledge. Because we research our topics
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The post Boost the Relevance of Your Content with Benefits and Features appeared first on Copyblogger.

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At a local WordCamp recently, I critiqued websites from a group of volunteers during a site clinic session. While I noticed a number of common mistakes — like extra-loud, auto-play videos and other distractions — one of the weird things that stood out was how many real, substantial businesses had problematic web hosting and domain
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The post 10 Often Overlooked Website Mistakes that May Harm Your Business appeared first on Copyblogger.

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Recently, my wife and I went on our first cruise. Even though we didn’t have an inkling of what to expect, we now have what we’re calling “Cruise Fever.” We plan on being repeat customers for the same cruise line — and wouldn’t even consider another. Why? It’s all due to the completely satisfying experience
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The post 3 Ways the ‘Cruise Ship’ Model Invites Your Audience Aboard appeared first on Copyblogger.

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When I started Hack the Entrepreneur, I had never conducted a single interview before. But during the past two years, I’ve hosted more than 350 podcast interviews. I’ve also made a lot of mistakes, embarrassed myself a few times, and learned countless lessons. So now I have a number of insights to share with you
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The post How to Conduct Not-to-Miss Podcast Interviews appeared first on Copyblogger.

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I started working with podcasts because I was an avid podcast listener. I would be listening to a conversation, hanging on every word, and then it would happen: the guest would bump his mic at the exact moment when he said the one thing I wanted to hear, and I’d miss out. Our content should
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The post 10 Easy Tips for Professional Audio Quality appeared first on Copyblogger.

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Today is Independence Day in the U.S. I’ve written before about the theme of independence and how it plays out in our lives today. Independence is more important to Americans than ever. Thirty-five percent of the U.S. workforce are now working as freelancers. And while the current uncertainty around our health insurance system might make
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The post How to Carve Out Your Own Slice of Independence appeared first on Copyblogger.

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The early days of a new blog, podcast, or video channel are actually a sort of magical time. It’s quiet. No one has shown up yet. You can say or do nearly anything. You have the opportunity to experiment and play without fear. And, let’s face it … we all want to get past it
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The post 7 Ways to Find Readers and Subscribers When No One Knows You Yet appeared first on Copyblogger.

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A woman brought her two Pomeranians to a barbecue I recently attended. I had never met her before, but overhearing her give the dogs commands in Norwegian, Italian, and English sparked a conversation between us and another guest. Hamburger in hand, the other barbecue-goer explained why he’s always had trouble learning a language other than
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The post This Common Belief Could Be Blocking Your Creative Potential appeared first on Copyblogger.

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While the goal of “improving your content writing” may seem complex, it’s not necessarily more complicated than improving each sentence you write. Better sentences add up to better content. So, let’s break down content writing into sentence writing. I’m not about to show you how to write a “perfect” sentence. Instead, these three tips will
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The post 3 Advanced Ways to Craft Better Sentences appeared first on Copyblogger.

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