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Category: influencer marketing report

Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends for marketers? Those are the questions we set out to answer in the research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my […]

The post B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution appeared first on Online Marketing Blog – TopRank®.

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Influencer marketing gained substantial attention and momentum amongst marketers in 2016. Judging by the start of this year, it will be an even hotter topic in 2017. But for all the potential of adding influence to the marketing mix, there are also significant challenges. With pure pay-to-play and one-off campaign practices distracting marketers from finding the […]

The post The Key To Unlocking the ROI of Enterprise Influencer Marketing appeared first on Online Marketing Blog – TopRank®.

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