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Category: Influencer Marketing

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested […]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog – TopRank®.

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A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your predetermined sales process before I can purchase something”. Not […]

The post The Secret to Creating Scalable, Quality Content and Better CX – Infographic appeared first on Online Marketing Blog – TopRank®.

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On Google, there are more than 14 million results for the phrase “influencer marketing”. And within those result, most of what you’ll find are “What is Influencer Marketing?” posts (P.S. you can find one from us here). But the problem is that most of these posts have a different variation of what influencer marketing is, […]

The post Squashing the Influencer Marketing Buzz(words): What You Really Need to Know appeared first on Online Marketing Blog – TopRank®.

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The heat is on for marketers to incorporate influencers into their marketing strategy. The problem is, the sheer amount of bad advice about influencer marketing can make it difficult to separate the good from the bad. While the pursuit for influencer marketing success doesn’t appear to be slowing down, many marketers are unsure which direction […]

The post 20 Inspiring & Actionable Influencer Marketing Tips for The Modern Marketer appeared first on Online Marketing Blog – TopRank®.

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We marketers love to chase shiny objects. It’s part of the constant drive to experiment, optimize, and improve. Any new tactic that looks promising is going to attract our attention. During his presentation last week at Social Media Marketing World, Lee Odden offered proof of just how shiny influencer marketing is: It can potentially return […]

The post The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean appeared first on Online Marketing Blog – TopRank®.

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Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends for marketers? Those are the questions we set out to answer in the research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my […]

The post B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution appeared first on Online Marketing Blog – TopRank®.

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Everyone is influential about something and if you want to be the “best answer” for that thing, then you should really read Mark Schaefer’s new book, Known. Today I’m sharing a very rare thing: a guest post. To celebrate the recent launch of Known, Mark has put together this preview for you. For the past two […]

The post Influence and The Mighty Impact of Chocolate Chip Cookies appeared first on Online Marketing Blog – TopRank®.

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