Articles that make you smarter and help you grow your business.

Category: Online Marketing

You’ve been wanting to start an online business, but you keep putting it off. You want to build a new website, write a new book, create a new product, etc., but you can’t seem to do it. Or maybe you just want to exercise more or eat better, so you have the energy to run […]

The post How to Change Anyone – Even Yourself appeared first on .

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If you’re building an online business, there’s a 4 letter word you need to know. New marketers HATE this word. They will do most anything to AVOID this word like the plague. And they get mad when you suggest that maybe, just maybe they should consider adding this word to their business. (No, I’m not […]

The post The 4 Letter Word That Will Make You Rich appeared first on .

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Blank space: Great when it’s a Taylor Swift song (or a nifty 20’s-style cover of same), not awesome when it’s on your editorial calendar. You want to publish with a steady cadence to keep your audience satisfied. But you know that filler won’t do—it’s got to be quality and quantity. Great content is no accident. […]

The post Content Planning for the Win: 10 Expert Tips to Keep Your Audience Engaged Again & Again appeared first on Online Marketing Blog – TopRank®.

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Journalists make excellent content marketers. It’s not just because they’re used to writing clean, compelling copy. Or that, given the state of the modern news industry, there’s a wide talent pool for marketing departments to choose from. No, journalists make great marketers because they have finely-developed instincts for chasing down a story. They know how […]

The post The 5 W’s (and an H) That Guide Your Content Marketing Strategy appeared first on Online Marketing Blog – TopRank®.

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We marketers love to chase shiny objects. It’s part of the constant drive to experiment, optimize, and improve. Any new tactic that looks promising is going to attract our attention. During his presentation last week at Social Media Marketing World, Lee Odden offered proof of just how shiny influencer marketing is: It can potentially return […]

The post The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean appeared first on Online Marketing Blog – TopRank®.

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Snapchat is a platform seemingly designed to confuse people of a certain age. Let’s say those of us who were high school age or older when Bill Clinton was president. If you’re in that demographic, you probably didn’t immediately “get” Snapchat’s minimalist UI and self-destructing messages. Even if you’re one of the hip kids snapping […]

The post Aw, Snap: Everything You Need to Know about Snapchat for Business #SMMW17 appeared first on Online Marketing Blog – TopRank®.

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“’Cause whether you’re high or low, you gotta tip on the tightrope.” –Janelle Monae Content marketing can sometimes feel like walking a tightrope through treacherous crosswinds. On one side, you have the need for brand recognition: Followers, likes, shares, all the metrics that make marketers feel good. On the other, there’s the need to prove […]

The post Broad Vs. Niche Content: How to Find the Right Content Marketing Balance appeared first on Online Marketing Blog – TopRank®.

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