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Category: social media marketing

People love to tell you they are logical and rational, and that they make decisions based on the facts. But what people say and what they do are two different things. Between you and me, people make decisions based on emotion – they just don’t realize it. So how can you tap into those emotions […]

The post Use Faces in Your Ads to Engage Emotion appeared first on .

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Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of […]

The post Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media appeared first on Online Marketing Blog – TopRank®.

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If I had to sum up marketing’s relationship with social media in a single nerdy meme, it’d be this: Yes, much as Obi-Wan Kenobi was dismayed to find that Anakin had turned to the dark side, many marketers feel betrayed by social media. Each platform offered the potential to build an audience and deliver content […]

The post Social Media Marketing Report: Does Your Engagement Measure Up? appeared first on Online Marketing Blog – TopRank®.

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Like brushing our teeth or brewing a morning cup of coffee, checking in on what’s happening within our social networks has become part of the daily routine for most of us. In fact, 30% of all time spent online is on social networks, according to GlobalWebIndex (GWI). As a result, social media has also become […]

The post We Answer 5 Common Questions People Have About Social Media Marketing appeared first on Online Marketing Blog – TopRank®.

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The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn. Learning to ride a motorcycle requires several new skills. You have to
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The post Your No-Nonsense Guide to Getting Started with Social Media Ads appeared first on Copyblogger.

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I know. I know. I know. “Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution channels, landing in our Twitter feeds, Apple News updates, text messages, and emails from Uncle Sue. But I still don’t like the word. When “going viral” is a goal
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The post 8 Calls to Action that Initiate New Relationships with Customers and Collaborators appeared first on Copyblogger.

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Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience. But with nearly every […]

The post Boost Your Social Media Advertising Success with These 6 Pro Tips! appeared first on Online Marketing Blog – TopRank®.

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From revamping its News Feed algorithm and page layouts to rolling out its own version of Snapchat last week, Facebook has been busy adding new features and capabilities over the past few months. For the average user, these changes are making it easier and more fun to share and engage on the platform. For businesses, […]

The post 3 New Facebook Updates, Features Businesses Should Take Advantage Of appeared first on Online Marketing Blog – TopRank®.

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It’s as if they live in different countries: Searchlandia and Socialstan. Search optimizers and social media marketers don’t get together a whole lot, at least not in the same piece of content. But there’s no reason they can’t peacefully coexist in one article, in one URL. Imagine. One topic, one message, united in quality, but
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The post How to Optimize Content for Both Search and Social (Plus, a Headline Hack that Strikes the Balance) appeared first on Copyblogger.

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