Articles that make you smarter and help you grow your business.

Category: Writing

While the goal of “improving your content writing” may seem complex, it’s not necessarily more complicated than improving each sentence you write. Better sentences add up to better content. So, let’s break down content writing into sentence writing. I’m not about to show you how to write a “perfect” sentence. Instead, these three tips will
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The post 3 Advanced Ways to Craft Better Sentences appeared first on Copyblogger.

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I’m going to let you in on a little secret. It’s something the immortals — from Aristotle to Ogilvy to Mamet — have known, but few have stated it as directly as I’m about to. By now, many of you know the basics of the craft of copywriting … Know your audience. Know your product
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The post How to Get Your Writing on the Road to Being Read and Spread appeared first on Copyblogger.

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Imagine. Imagine a world without search engines … It’s easy if you try. No more surprise Google updates. No more worrying about XML sitemaps, robots.txt, and content analysis and optimization. And perhaps most importantly, no more keyword research. That last one means you’re going to have to go old-school to figure out the language of
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The post Forget SEO appeared first on Copyblogger.

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Why do we spend so much time researching, creating, optimizing, and promoting our content? “Geez, Stefanie. That’s a silly question,” you might be thinking. “You of all people should know that content marketing helps with our business goals. In fact, you wrote about that last week.” And you’d be absolutely correct. But that’s not what
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The post Everybody’s Working for the Weekday appeared first on Copyblogger.

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A few weeks ago, I recorded a podcast episode about Jonah Sachs’s book Winning the Story Wars. He had a particularly useful observation about three story elements that pull in audience attention. He calls them Freaks, Cheats, and Familiars. Sachs explains how these elements can be deployed, like the Hero’s Journey, to make stories much
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The post How to Craft Timelessly Powerful Stories with Freaks, Cheats, and Familiars appeared first on Copyblogger.

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You had trouble sleeping again last night. Up until the time you got into bed, you were looking at their Twitter feed, their Facebook page, and their website. It’s your competitor. You’re completely preoccupied with everything they do … and for a seemingly good reason. Their customer base seems to keep growing and they keep
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The post Why a Prospect You Want Chooses Your Competitor appeared first on Copyblogger.

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An elderly man storms into his doctor’s office, steaming mad. “Doc, my new 22-year-old wife is expecting a baby. You performed my vasectomy 30 years ago, and I’m very upset right now.” “Let me respond to that by telling you a story,” the doctor calmly replies. “A hunter once accidentally left the house with an
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The post The Persuasive Power of Analogy appeared first on Copyblogger.

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Sherlock Holmes was the greatest Consulting Detective in the world. Though merely a fiction — written over a century ago by Sir Arthur Conan Doyle — his methods of logical deduction are without equal. Holmes’s mastery of his craft brought him to the fog-cloaked London doorsteps of the most powerful people of his time. Correction:
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The post Sherlock Holmes and Mastery of the Craft of Writing appeared first on Copyblogger.

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It’s taken you more than 10 hours to write a blog post. You’ve researched the topic to the nth degree. You’ve edited it to within an inch of its life. Now it’s time to get it out into the world! You excitedly press Publish, and … even days later … crickets. Heartbreaking, right? We all
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The post Two Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them) appeared first on Copyblogger.

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Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your
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The post A Guide to Meaningful Content that Resonates appeared first on Copyblogger.

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