Determined to smash your marketing results out of the ballpark in 2017? We’ve handpicked the very best game-changing marketing events of the year for you to pen in your diary.
Overlays can do a lot of the heavy lifting when it comes to capturing the attention of visitors. But once you have their attention, what are you doing to pique their interest? We critique 16 overlays to illustrate some dos and the don’ts.
We spoke to 13 digital marketing experts about the strategies they want to test in 2017 and the ones they want to cut. The TL;DR? Don’t make New Year’s resolutions, make strategic decisions.
Overlays are everywhere right now. You know why? Because they work. Or rather, the good ones — the ones leveraging best practices. We’ve compiled the 24-Point Overlay Checklist to help make sure every overlay you launch is one of the good ones.