If you’re building an online business, there’s a 4 letter word you need to know. New marketers HATE this word. They will do most anything to AVOID this word like the plague. And they get mad when you suggest that maybe, just maybe they should consider adding this word to their business. (No, I’m not […]
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1,000 prospects come to your site or sales page. 1% of them buy a $50 product. You’ve made $500. You invest 2 days trying a few different ways to increase your conversions, and 3 are successful. You only increased your conversions by 1%, yet you’ve doubled your income, selling 2% of the prospects who come […]
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Can you guess the universal language that websites use to interact with search engines? No? The answer should be obvious. It’s Schema.org Markup! Schema.org is […]
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What I’m about to say might sound contradictory at first. And you might think I’m nuts. But stick with me… …I want you to not only accept, but embrace your weaknesses. That’s right – I’m not about to blow air up your skirt and tell you that if only you stick with it and persevere, […]
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Virtually every single business can use a boost to its public profile. Generating Press is always a huge win. Press means brand awareness and credibility. […]
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Thanks to the emergence of technologies such as mobile personal assistants, Amazon Echo, Google Home, Cortana, and others, there’s no doubt that voice search is on the rise. These days, consumers can send text messages while driving or use a mobile p…
For many years, the big buzzword in marketing was SEO. That’s what everybody focused on. Everybody wanted to be found on Google. It’s not like […]
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PPC advertising is arguably the most effective form of online marketing. As the name suggests, it works on a pay-per-click basis – in other words, […]
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As a professional blogger, you undoubtedly know the importance of hard work to make your blog posts compelling and informative for your readers. Perhaps, you […]
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When we published the new laws of visual content marketing in March 2015, brands were just waking up to the power of visual content. Unfortunately, […]
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It’s a brave new world out there. Live chat software solutions are an essential part of successfully running a business these days. They allow companies to […]
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